Funny name.

In German typography the first line of a paragraph at the foot of a page is called a "Schusterjunge".
In Germany a "Schusterjunge" is associated with readiness to work hard and a disciplined person executing orders.

In turn, the last line of a paragraph at the top of a page is called a "Hurenkind". This can be associated with a trouble maker that does not respect boundaries and likes to try out new things.

Our name therefore stands for two contrasting approaches: As "Schusterjungen" we find ideas for our customers. And as "Hurenkinder" we find customers for our ideas.